Superior Equipment Sales, Inc. was founded in 1974 by Sherman Reece and Betty Koenigsberg.  The company became an ESOP (Employee-Owned Company) in 2001. We have over 36 years experience of serving Virginia & Eastern North Carolina.  We are the FIRST and LARGEST independent distributor of Janitrol products in the state of Virginia.

• Opening Doors In 1974
• Working out of an office park and rented warehouse space until sales grew enough to expand.

• Completed 53,000 Sq. Ft. Office / Warehouse facility in Chesapeake, Virginia .
• Built Management and Sales Team to support customer base with Marketing Programs and Product Lines.
• Added product lines to support “One-Stop-Supply” commitment.
• Set up incentive travel operation to replace factory sponsored trips.
• Created dealer marketing programs to recruit new customers.

• Garland Farnsworth joins the team as sales expand into middle Virginia .
• Superior Equipment Sales, Inc. became a Janitrol/Goodman Distributor.

• Opened 9,000 Sq. Ft. Richmond Office / Warehouse Facility to support sales increase.

• Continued building sales and market share by creating annual…
• Aggressive New & Existing Dealer Programs
• Innovative Builder Programs – Rebates, Trip Credits, etc.
• Business Opportunity Seminars – Nationally recognized  speakers
• Continued Travel Incentive Programs – Over 40 Years
• Continued Winter Wonderland, Seven Springs Trip, Over 34 Years
• Great Destinations Dealer / Builder Trips
• Full support of Janitrol/Goodman Programs
• GoodCare  
• Builder Rebate Program
• Factory Tours offered

• Jim Jackson joins the group as the Field Sales Manager.  Jim brought with him 35+ years of industry experience.

• Superior Equipment Sales, Inc. became an ESOP (Employee-Owned Company)
• Effective – January 1^st.

• Chesapeake location expanded warehouse facility.
• Betty Koenigsberg retires

• Richmond location expanded warehouse facility.
• Sherman Reece retires
• Garland Farnsworth elected President and Chairman of the Board effective January 2003
• Jim Jackson promoted to General Manager

• Chesapeake location opens new showroom/counter sales area.

• Richmond location opens new showroom/counter sales area.
• Jim Jackson is promoted to President/COO

• New Hampton location opens showroom/counter sales area.
• Mike Healy joins the group as VP of Sales

• Richmond location moves to new building.
• Garland Farnsworth retires as CEO

• Jim Jackson takes on the role of President/CEO

• Mike Healy is promoted to President/COO

• Acquisition of Airside Distributing Company in Danville, VA
• Jim Jackson Retires
• Mike Healy becomes President/CEO