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About Us
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Superior Equipment Sales, Inc. was founded in 1974 and became an ESOP (Employee-Owned Company) in 2001. We have over 30 years experience of serving Virginia & Eastern North Carolina. We are the FIRST and LARGEST independent distributor of Janitrol products in the state of Virginia.
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How it all began...
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Opening Doors In 1974
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Superior Equipment Sales, Inc. was founded by Sherman Reece as a full line HVAC Distributor in Norfolk, Virginia serving Virginia and Eastern North Carolina Markets.
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Previously, Sherman had represented a nationally recognized heating and air conditioning manufacturer in the Virginia Market.
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(Pictured - Sherman Reese, Former Owner & Originator Superior Equipment Sales, Inc.)
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1980
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Completed 53,000 Sq. Ft. Office / Warehouse facility in Chesapeake, Virginia.
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Built Management and Sales Team to support customer base with Marketing Programs and Product Lines.
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Added product lines to support "One-Stop-Supply" commitment.
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Set up incentive travel operation to replace factory sponsored trips.
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Created dealer marketing programs to recruit new customers.
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1983 Garland Farnsworth Joins The Team
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Garland started in the HVAC business with a manufacturer of heating and air conditioning equipment in 1963.
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Garland was founder and President of two other HVAC companies before coming to Superior.
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(Pictured - Garland Farnsworth, CEO Chairman, Former Owner Superior Equipment Sales, Inc.)
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1983
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Superior Equipment Sales, Inc. became a Janitrol Distributor. |
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1986
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Opened 9,000 Sq. Ft. Richmond Office / Warehouse Facility to support sales increase. |
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1986 - 2000
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Completed 53,000 Sq. Ft. Office / Warehouse facility in Chesapeake, Virginia.
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Aggressive New & Existing Dealer Programs
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Innovative Builder Programs Rebates, Trip Credits, etc.
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Business Opportunity Seminars Nationally recognized speakers
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Continued Travel Incentive Programs Over 40 Years
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Continued Winter Wonderland, Seven Springs Trip, Over 30 Years
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Great Destinations Dealer / Builder Trips
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Full support of Janitrol Programs
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GoodCare
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Builder Rebate Program
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Factory Tours offered
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2000 Jim Jackson Joins The Team
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Jim has over 42 years experience in the HVAC industry.
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Working as a manufacturer rep. and a business partner working with distributors, Jim has seen every aspect of the industry.
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(Pictured - Jim Jackson, President & COO Superior Equipment Sales, Inc.)
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2001
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Superior Equipment Sales, Inc. became an ESOP (Employee-Owned Company) Effective January 1st.
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Chesapeake location expanded warehouse facility.
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2003
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Richmond location expanded warehouse facility. |
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2004
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Chesapeake location opens new showroom/counter sales area. |
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2005
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Richmond location opens new showroom/counter sales area. |
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2006
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Thanks to your support Superior Equipment Sales has been awarded the "Harold Goodman Entrepreneurial Award" from Goodman Manufacturing in 2001 & 2006.
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2007
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Opened 7,000 Sq. Ft. Hampton Office / Warehouse Facility to support sales increase. |
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