About Us


Superior Equipment Sales, Inc. was founded in 1974 and became an ESOP (Employee-Owned Company) in 2001. We have over 30 years experience of serving Virginia & Eastern North Carolina. We are the FIRST and LARGEST independent distributor of Janitrol products in the state of Virginia.


How it all began...
Opening Doors In 1974
Superior Equipment Sales, Inc. was founded by Sherman Reece as a full line HVAC Distributor in Norfolk, Virginia serving Virginia and Eastern North Carolina Markets.
Previously, Sherman had represented a nationally recognized heating and air conditioning manufacturer in the Virginia Market.

 

(Pictured - Sherman Reese, Former Owner & Originator Superior Equipment Sales, Inc.)


1980
Completed 53,000 Sq. Ft. Office / Warehouse facility in Chesapeake, Virginia.
Built Management and Sales Team to support customer base with Marketing Programs and Product Lines.
Added product lines to support "One-Stop-Supply" commitment.
Set up incentive travel operation to replace factory sponsored trips.
Created dealer marketing programs to recruit new customers.

1983 – Garland Farnsworth Joins The Team
Garland started in the HVAC business with a manufacturer of heating and air conditioning equipment in 1963.
Garland was founder and President of two other HVAC companies before coming to Superior.

 

(Pictured - Garland Farnsworth, CEO Chairman, Former Owner Superior Equipment Sales, Inc.)


1983
Superior Equipment Sales, Inc. became a Janitrol Distributor.

1986
Opened 9,000 Sq. Ft. Richmond Office / Warehouse Facility to support sales increase.

1986 - 2000
Completed 53,000 Sq. Ft. Office / Warehouse facility in Chesapeake, Virginia.
Aggressive New & Existing Dealer Programs
Innovative Builder Programs – Rebates, Trip Credits, etc.
Business Opportunity Seminars – Nationally recognized speakers
Continued Travel Incentive Programs – Over 40 Years
Continued Winter Wonderland, Seven Springs Trip, Over 30 Years
Great Destinations Dealer / Builder Trips
Full support of Janitrol Programs
GoodCare
Builder Rebate Program
Factory Tours offered

2000 – Jim Jackson Joins The Team
Jim has over 42 years experience in the HVAC industry.
Working as a manufacturer rep. and a business partner working with distributors, Jim has seen every aspect of the industry.

 

(Pictured - Jim Jackson, President & COO Superior Equipment Sales, Inc.)


2001
Superior Equipment Sales, Inc. became an ESOP (Employee-Owned Company)
Effective – January 1st.
Chesapeake location expanded warehouse facility.

2003
Richmond location expanded warehouse facility.

2004
Chesapeake location opens new showroom/counter sales area.

2005
Richmond location opens new showroom/counter sales area.

2006
Thanks to your support Superior Equipment Sales has been awarded the "Harold Goodman Entrepreneurial Award" from Goodman Manufacturing in 2001 & 2006.
   
 

2007
Opened 7,000 Sq. Ft. Hampton Office / Warehouse Facility to support sales increase.
 
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