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Superior Equipment Sales, Inc. was founded in 1974 by Sherman Reece and Betty Koenigsberg. The company became an ESOP (Employee-Owned Company) in 2001. We have over 36 years experience of serving Virginia & Eastern North Carolina. We are the FIRST and LARGEST independent distributor of Janitrol products in the state of
Virginia.
► How it all began…
- Opening Doors In 1974
- Working out of an office park and rented warehouse space until sales grew enough to expand.
► 1980
- Completed 53,000 Sq. Ft. Office / Warehouse facility in Chesapeake, Virginia .
- Built Management and Sales Team to support customer base with Marketing Programs and Product Lines.
- Added product lines to support “One-Stop-Supply” commitment.
- Set up incentive travel operation to replace factory sponsored trips.
- Created dealer marketing programs to recruit new customers.
► 1983
- Garland Farnsworth joins the team as sales expand into middle Virginia .
- Superior Equipment Sales, Inc. became a Janitrol/Goodman Distributor.
► 1986
- Opened 9,000 Sq. Ft. Richmond Office / Warehouse Facility to support sales increase.
► 1986-2000
- Continued building sales and market share by creating annual…
- Aggressive New & Existing Dealer Programs
- Innovative Builder Programs Rebates, Trip Credits, etc.
- Business Opportunity Seminars Nationally recognized speakers
- Continued Travel Incentive Programs Over 40 Years
- Continued Winter Wonderland, Seven Springs Trip, Over 34 Years
- Great Destinations Dealer / Builder Trips
- Full support of Janitrol/Goodman Programs
- GoodCare
- Builder Rebate Program
- Factory Tours offered
► 2000
- Jim Jackson joins the group as the Field Sales Manager. Jim brought with him 35+ years of industry experience.
► 2001
- Superior Equipment Sales, Inc. became an ESOP (Employee-Owned Company)
- Effective January 1st.
► 2002
- Chesapeake location expanded warehouse facility.
- Betty Koenigsberg retires
► 2003
- Richmond location expanded warehouse facility.
- Sherman Reece retires
- Garland Farnsworth elected President and Chairman of the Board effective January 2003
- Jim Jackson promoted to General Manager
► 2004
- Chesapeake location opens new showroom/counter sales area.
► 2005
- Richmond location opens new showroom/counter sales area.
- Jim Jackson is promoted to President/COO
► 2007
- New Hampton location opens showroom/counter sales area.
- Mike Healy joins the group as VP of Sales
► 2008
- Richmond location moves to new building.
- Garland Farnsworth retires as CEO
► 2009
- Jim Jackson takes on the role of President/CEO
► 2010
- Mike Healy is promoted to President/COO
► 2012
- Acquisition of Airside Distributing Company in Danville, VA
- Jim Jackson Retires
- Mike Healy becomes President/CEO
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