Superior Equipment Sales team at the sales counter ready to assist customers

The Superior Advantage

Our Employee Owners

The company was founded in 1974 by Sherman Reece and Betty Koenigsberg, who built the company on long-standing relationships with HVAC contractors. In 2001, they created an Employee Stock Ownership Plan (ESOP), thereby selling it to the employees.

Superior employees recognize satisfied customers as the key to their success and continue to focus on creating positive relationships with our customers. Furthermore, the sales professionals at Superior bring more than 300 years of combined experience in the HVAC industry, giving them the knowledge and background needed to provide valuable assistance with the bidding and purchasing processes.

Product Availability

As a leading HVAC supplier in Virginia, we offer more than 150 total product lines. We carry all of the components needed to install and maintain state-of-the art, energy-efficient heating and air conditioning systems. Our warehouses and showrooms carry $1 million in parts inventory to assure we can help you get the HVAC equipment, parts, and supplies that you need.


Our truck drivers are on the road early each morning to get your products delivered to the job site. In most cases, orders received by 10 a.m. are loaded and delivered the same day. Orders received by 3 p.m. will be delivered before noon the next day. Our service area extends from our four locations in Chesapeake, Hampton, Richmond to as far west as Lynchburg and as far north as Fredericksburg, as well as into eastern North Carolina.

Technical Support

Our experienced staff support customers with their technical and training needs. They bring decades of experience in installation and repair of HVAC components and are up-to-date on the latest product developments. Goodman Manufacturing's Technical Support is also just a phone call away at 1-877-254-4729.

Superior Equipment Sales regularly schedules classroom instruction on installation and repair of the products we sell by factory representatives. We also bring in speakers for a variety of general education topics like refrigerant, ducting, and indoor air quality. In addition, Goodman regularly provides free online webinars that cover installation and troubleshooting of their products.

Hassle Free Warranty Service

Goodman manufacturing offers some of the best warranties in the business and Superior makes it easy for you to access this coverage with our full-time in house warranty processor. He has the experience and knowledge needed to help process the claims quickly and effectively.

Goodman dealers also have the option of using Warranty Express, a free online warranty management system from Goodman Manufacturing. It allows you to easily complete registration of product warranties online, submit warranty claims in minutes and get instant approval. It streamlines the process of managing product registrations, filing, validating warranty claims, paying reimbursements and recovering the cost of faulty parts. Ask your sales representative how you can get signed up for this warranty management system.

Support for the Industry

Superior Equipment Sales, Inc. supports the organizations that support the building and HVAC industries with its membership and involvement in the following organizations: