2017 Superior Program registration under way

Posted on January 11, 2017.

Superior Equipment Sales, Inc., is taking applications for its Superior Dealer Program, which is aimed at providing loyal heating and air conditioning contractors with customized benefits and value-added services.


Superior prides itself on providing product expertise, excellent customer service and inventory availability.   Wholesale customers who purchase their equipment from Superior can also benefit from personalized services by enrolling in the Superior Program.


“Rather than offer a ‘one-size fits all’ program of sales incentives, our goal is to build personal relationships with each customer so we can provide the benefits or incentives most important to them,” said CEO Mike Healy. “For example, we will work with each customer to determine if their company is eligible for special pricing or manufacturer’s rebates or other incentives. “

Anyone enrolled in the program will also receive the Superior Service Plan free of charge.  

This Plan offers warranty processing, delivery service and other valuable services at no additional cost.  For those not in the program, a new fee schedule is in effect as of January 1, 2017. 

There is no additional charge to enroll in the Superior Program, but a purchase commitment is required.

Anyone who is interested in enrolling should talk to a sales representative or complete and submit this short online form

Superior is the first and largest supplier of Goodman heating and air conditioning equipment in the Commonwealth of Virginia and carries one of the largest inventories of Goodman parts.   

Superior also carries Daikin mini splits as well as more than 100 lines of parts and accessories, including Honeywell thermostats and Malco and Yellow Jacket tools. See vendor list.